Fares vary among companies. If you are heading to the airport from a hotel, ask about the flat rate, which varies according to destination; otherwise you'll be charged by the mile (which works out to $20 or so from any downtown location). Taxi stands are at shopping centers and hotels; otherwise you must call and reserve a cab. For on-demand private transportation, Uber is readily available throughout San Diego County with competitive rates up to 40% less than that of a taxi. Travelers with the Uber app can submit a trip request through their smartphone. The companies listed don't serve all areas of San Diego County. If you're going somewhere other than downtown, ask if the company serves that area.
Orange Cab. 619/223–5555; www.orangecabsandiego.net.
Silver Cabs. 619/280–5555; www.sandiegosilvercab.com.
Yellow Cab. 619/444–4444; www.driveu.com.